MULLON VENTURES
Investing in Technology, Music, Art and Chill
OUR STORY
Eddie Mullon is the Co-Founder and former President of Launchmetrics (formerly Fashion GPS). Launchmetrics provides the technology, data insights, and tools for influencer identification that fashion companies need to accelerate their business and build lasting exposure. Nearly 1,700 brands such as Fendi, NET-A-PORTER, Topshop and Gucci use Launchmetrics to manage critical stages of their launch plan — from influencer identification to sample management, and everything in between. Launchmetrics’ GPS Radar platform brings together over 40,000 designers, editors, buyers and influencers worldwide in a perpetually evolving digital community.
Prior to Launchmetrics, Eddie Mullon, Founded Fashion GPS, a technological programs that are changing the face of the fashion and events industries. While Fashion GPS has recently graced the scene of interactive media, Mullon’s innovative mind has been contributing to the technology industry for more than 15 years, Mullon himself starting almost all of the companies by which he was employed. He has always been an innovative thinker and entrepreneur, often creating solutions to problems plaguing various industries.
Born in Malawi, Mullon was raised in the UK, where at the age of 22, he started his first company called Edwin Mullon Consultancy. Within a few years, he relocated to New York City, where his seven years of interactive programming and development experience helped him head the interactive media department of Dimensional Media Associates. Not long after, Mullon left DMA, to create Visionary Interactive, a multimedia full-service design firm. Here Mullon worked with public relations firms, celebrities, music businesses, designers and luxury real estate clients, developing their corporate identity and providing both traditional and new media design services.
It was while Mullon was growing Visionary Interactive that the management team at KCD Public Relations approached him to develop a technological solution for controlling inventory management. Specifically, KCD needed help in tracking designer client samples sent to magazines, stylists, models and celebrities. Using his past experience in technology and also with fashion professionals, Mullon starting developing a global platform in which all these separate fashion industry entities could communicate. This leading-edge technology, now Fashion GPS, caught the attention of designer Marc Jacobs, who requested it be customized to meet his specific needs. The system instantly gained popularity among the VIPs of the fashion industry, and in addition to Marc Jacobs and KCD, current clients include IMG, Chanel, Gucci, Versace, Hugo Boss, Diane Von Furstenberg, Bismarck Phillips and more.
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Mullon Ventures was founded in 2018 and has grown into a leading Venture Capital Firm. Since our establishment, we’ve invested in and partnered with a number of well-known startups that are doing great things in their respective fields. When it comes to investing, there’s no such thing as approaching us too early. In fact, the earlier we come on board, the better.
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OUR PORTFOLIO
Our Companies
GIVING BACK
I was born in Malawi one of the poorest countries on the planet with very little, but was given opportunities along the way. Now four decades later I built an amazing company that powers the global fashion industry. I pledged to the Founders Pledge. A platform that allows me to pay it forward to those less fortunate in the world. We can all help inspire and educate with our resources, experiences and networks.
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Donations since 2018
PORTLAND CHARITY FUND LIMITED
Portland Charity fund is geared towards providing viable recreational opportunities, enhancing educational opportunities, increasing access to health care while developing the physical infrastructure for youth empowerment and community development in the parish of Portland.
YAMBA MALAWI
Yamba Malawi transforms children’s lives by empowering communities to break the cycle of poverty. With community-led programs centered around childhood wellbeing, sustainable businesses, and financial management, our Childhoods & Livelihoods Program is building new beginnings for children, and lasting change for their communities.
BANDHAN
Bandhan-Konnagar (Bandhan) a not for profit organization with the aim of women empowerment and poverty alleviation Believing that access and control around livelihood and household social and economic decisions are core to social transformation, Bandhan’s core activities were centered around microfinance and development services.